Shop @ Home via Satellite Television (updated September, 2014)
When it comes to shopping for cutlery online there were basically two competing knife shows, Cutlery Corner Network (CCN) and Knives Live TV. Unfortunately the better of thes eshows, Knives Lives has gone off the air. This leaves us with Cutlery Corner Network and, in my opinion, there are serious problems with this show. However, if you are the savvy shopper and understand how the show works, there are knives to be bought. Plus if you are an established dealer or know sales, then this show may also provide opportunities to purchase items at an affordable price for resale.
FULL DISCLOSURE! I have never bought anything from the show. I do not plan on buying from the show. However, I have talked to people who have bought from the show and, depending on what they bought, were 100% satisfied. As always, my advice is the caveat emptor!
About Cutlery Corner Network!
CCN, has seasoned late night TV pitchmen. The show has been for over (20 years)and has its roots on the Home Shoppers Network; originally airing as one or two hour show with Tom O’Dell doing most of the work. The show now airs four or more times a week for eight hours at a time (Wednesday, Friday, Saturday and Sunday). Tom O’Dell and his cohorts on CCN are your stereotypical home shoppers pitchman, with a booming voice proclaiming such infomercial lines as: I can’t believe the price, it must be a mistake – if the boss knew about this price, he’d fire me -- we’re losing money on this deal. He can be quite entertaining. Tom is helped by co-host Sheila Travis and Todd Boone. Tom and Shiela uusally tag team while Todd often flies solo. The three take turns making the same scripted sales pitch.
Todd Boone is sometimes joined by Jim Frost. Todd has the occasional surly comment and has been known to poke fun at the quality of the some of the knives. Make no mistake it is all part of the script. If you don't feel like staying up late on Friday night show re-airs during the day on Saturday. The same happens with the Saturday night Show.
About once an hour you will see a tremendous deal where you can buy about 100 knives for the same number of dollars. At least once a month, you’ll hear the story about how Jim Frost started the Frost Cutlery Empire by selling knives to co-workers out of his lunch box on the construction site. This is supposed to be your inspiration to do the same thing with these large collections. CCN markets these deals to people as get rich quick scheme, suggesting you buy the large set and then resell them at the retail value. What you as viewer must understand, is that the products are made by Frost, the company that airs the show, and the retail value of the brands is set by that company. They NEVER sale these knives at the inflated retail price they quote! You will often see the very same knives from these mega-deals for sale on eBay for 99¢ and going unsold.
Let this be a warning to you: if you have any thoughts of becoming rich selling these knives from your lunch box, let them pass. It probably won’t happen. You are not going to be able to sell these knives at the retail price Tom gives you; they aren’t worth that price. If Mr. O’Dell could sell the knives at the retail price he’s quoting; then he would do so. Tom O Dell is a much better pitchman than you are; if he can’t sell them at a higher price, then rest assured that you won’t either.
CCN also sells smaller packages of 10 to 20 knives for $25-$50 and informs you that they are losing money on the deal -- they’re not. It’s a sale pitch. You are getting the knives for the price they are worth. If they thought they could make more money off the knives, then they would sell it for a higher price.
Watch out for the Dealer’s Choice. During these segments, they will have 12-15 large fixed blade knives on the turntable at the unbelievable price of $30 or less. The pitch men will tell you it is his choice what knife you get. You’re not going to get 12-15 knives. You are going to get ONE of the knives displayed. In other promotions you will be shown a representative sample of large knives. They will show you a 10-12 large knives and guarantee you’ll receive that quantity of knives but they may need to substitute other knife styles due to a limited number of knives being available. In these deals they only guarantee the quantity not the actual products you will receive. Listen carefully. This is a classic bait and switch routine.
If you watch the show for more than hour you will quickly realize that the knives sold in the first hour are pitched again for the full eight hours of the show. Typically only one or two knives are introduced in each of the following hours. The Wednesday night program will often include a “give away” knife that is free with any purchase made. It is always a Frost family product knife. While Tom will not tell you, you should know that most if not all Frost family knives are made in Pakistan or China, including those made with German Steel. The show will not tell you this. They also have a hard time telling you how big the knives are. Rather than using a ruler and measuring a knife, they will show a different knife of unknown size for comparison.
My biggest gripe about the show is its lack of transaprency concerning shipping charges and its return policy. Apparently I am not the only one. Many people who have bought some of the larger show cases have found it too costly to return them due to amount they paid for shipping and how much they will need to pay to ship them back. This is the primary reason the large show case deals prove to be a losing proposition.
The best value of CCN isn’t what you can buy on the show but what you can learn from the show. You will see a variety of knife styles and as a novice knife collector; you will be able to learn the numerous knife patterns available. 99% of all items sold on CCN are Frost Family products. If you like Frost products, then you will enjoy the show and may pick up a bargain you’ll be happy with.
If you are actually looking for knives to buy on CCN, you should be watching "the Speed Zone" segment. or the "Care-O-Sale". During these segments, they will often show knives individually rather than in groups of 5-100. The prices will be much higher but the quality will be better. This is where Frost will also show his better quality knives such as the Hen & Rooster but also a few brands outside the Frost trademarks, primarily knives made by Case. The price on these knives will be noticeably higher than the other knives. The quality will also be noticeably better, at least when it comes to the Case knives! However, The pricing will be about the same or higher than prices at Amazon where the shipping will be much lower and up front!
Caring For Your Knives
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